19/10/2018 / TVBIZZ
Warc report reveals successful brands split 69% of budgets between TV and digital
According to Warc, successful brands spent an average of 69% of their budgets on TV and digital combined through the 2013 to 2017 period. In the case of food brands, this number went up to 81%.
These were some of the findings from Warc’s recently released Media Benchmarks Allocation report. They were...