CreateIt Studio has announced the launch of Beauty Battle, a new primetime docu reality format in which Philip Vazzana, the style king of Israel, and his team will compete every week against new challengers from across the country in a “Beauty Battle”. Each team will have 3 hours to take a "regular girl" and turn her into a Cinderella. At the end of the show 3 fashion celebrities will decide whose makeover was better.

Beauty Battle is a 10 x 60-120’ primetime format.